What are the Worst Times to Post on Instagram? (And the Best?) | Mailchimp (2024)

What are the worst times of day to post on Instagram? If you’re running an account for your business or personal brand, steer clear of these days and times.

There are many ways to get your business, product, or service into greater social and cultural awareness through marketing. One of the best ways, at least of those introduced in recent years, is using social media websites for marketing purposes.

There are a variety of websites where you can put your brand out there, with some social media sites better for certain companies than others.Determining which one is best for your company will ultimately come down to the type of audience you can find on these platforms. Certain marketing techniques may also have better traction than others on certain social media websites.

Instagram, perhaps more than any other platform, is a very visual social media website. Before anything else, people go to Instagram to see imagery with text, rather than text with imagery.

There are a lot of factors that need to be considered when posting on Instagram, including the timing. To wit, what the best and worst times to post on Instagram are, and Mailchimp has a helpful guide to explain this.

Why it matters when you post on Instagram

The time of day, and the day you post, may not seem like it is as big a deal for a lot of people. This is especially true if you generally find success on any day of the week.

But one thing you might notice, especially by checking the analytics of your posts, is that some days and times do better than others. But why is that the case? Well, people use Instagram more on certain days and times than others.

When using Instagram, your posts will appear on a feed, but if you don't see the post, you have to manually check the poster's page to see it. And for the most part, even people who follow you will tend not to check out your earlier posts, so getting attention right away is paramount.

What are the Worst Times to Post on Instagram? (And the Best?) | Mailchimp (1)

Worst times to post on Instagram

Generally, Instagram is a website that is accessed on smartphones and tablets much more than it is accessed on PC.Thus, the worst time of day, at least on a weekday, is whenever your target audience is least likely to have such devices. You also should not post content too early in the morning or late at night, though there may be exceptions.

For most people, they will be dead asleep, and by the time they wake up, the post will be long gone from their feeds. Whether you are using Instagram for small business or Instagram for fun, there are certain times of day, and certain days of the week, that are objectively better for most content than others.

Weekend posting tends to be one of the worst times to post your content, mainly because when people are home for the weekend, they are not quite as concerned with scrolling Instagram.There is one exception, however, namely when it involves Instagram Stories and Instagram Reels.

Both of these are relatively easier for Instagram users to consume, so you might find people who are scrolling through them on the weekend just to catch a few short Stories and Reels. However, for regular content, stick to the weekdays whenever you can.

One of the big problems to do with figuring out the worst or best time to post on Instagram is that Instagram does not necessarily deliver content to its users in the most ideal way.

While some websites may show content chronologically, Instagram uses an algorithm to determine what content would appeal to its users the most.

Is Sunday a good day to post on Instagram?

Sunday tends to easily be the worst day to post on Instagram, and the reason is plainly simple: people just don't use their devices as much as on other days.

This does not necessarily mean that you cannot get any engagement on Sunday, but in the grand scheme of things, most things you could post on Sunday could be posted on Monday. This is the best way to avoid a bad Instagram advertisem*nt strategy.

One exception that might do all right is if you are posting Christian content, especially if the Instagram account represents a church.

Such a post would be good, if only due to the fact that the content is most relevant on that day. You may not get as much reach, but it may seem out of place depending on what the content is if you post it on another day.

Best times to post on Instagram

In general, the best time of day for all time zones is to post from 11 am to 3 pm (though 11 am to 1 pm is in that range). Avoid posting in the early morning or late afternoon for the most engagement.

The reason why this is so good is that this is often when people take their breaks during work or school, and common activity is to scroll through their Instagram feed while they eat or chat with friends.

Posting at around 2-3 pm is also good for students, as this is around the time they get out of school. This rings true mainly for weekdays, although this is not the worst time of day to post on the weekend. However, you may want to push the time up just a bit for any later risers on these days.

This is not the only time of day that is generally good for your brand. 7 pm to 9 pm is also a prime time to post Instagram content, as this is when people are just now settling in after working. You may also find that 7 am to 2 pm is the best time to post on Friday.

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Take your specific audience into account

Depending on the Instagram audience your brand has, you may want to consider bucking the conventional wisdom of the best times to post on Instagram.

For example, if the demographic you are trying to reach through Instagram marketing tend to be night owls, for example, posting at the best posting times of day for other people would be the worst times to post on Instagram.

Ultimately, the best timing for Instagram posts and Instagram ads cannot be approached as though there is any science to it.

While most people will tend to perform better on certain days or at a certain time of day, this does not, by any means, suggest that every brand and industry needs to operate by the same rules.

If in your experience, your brand does not appear to perform as well during the peak posting times for Instagram, or if the bad posting times are better for you, then you do you!

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Instagram posting for different time zones

If your business is mainly focused on your own time zone, you won't have to worry too much about this.

However, for a company or brand with a more widespread market, focusing only on posting with your own time zone in mind runs the risk of both lowering engagement and alienating other customers.

There are two methods you can employ to reduce these risks. First, try to find a nice middle ground in time zones.

For instance, if your customers are primarily within the continental United States, that means you only need to cover a four-hour span. So, when it is 12 pm in Pacific Standard Time, it is 1 pm in Mountain Standard Time, 2 pm in Central Standard Time, and 3 pm in Eastern Standard Time.

The second method of reaching your Instagram specific audience is to post multiple times a day, with the intention of reaching all time zones. Be sure to avoid being too repetitious about the type of content, though, as the people in the one time zone do not want to see the same Instagram post four times in a row.

If possible, try to think of Instagram posts for those time zones that appeal to the region while making sure that it at least is able to be enjoyed by the other time zones as well.

Instagram isn’t the only way to get noticed

While Instagram is a solid place to get the word out about what you have to offer, it is certainly not the only way you can be noticed.

For example, complementing your Instagram marketing campaign with an email marketing campaign only helps to spread the word even more. You should take advantage of other social media websites as well.

Thus, if you want to maximize your social media presence, be sure to look for someone who has expertise in more than just managing your brand's Instagram account.

However, while there are similarities between marketing on Instagram and marketing on other social media websites, there are some differences that are vital to success.

For example, the best time to post on Instagram may not be the best time to post on Facebook, Snapchat, Twitter, or Reddit. Similarly, the worst time to post on these websites may be less bad than it is on Instagram.

What are the Worst Times to Post on Instagram? (And the Best?) | Mailchimp (2024)


What are the Worst Times to Post on Instagram? (And the Best?) | Mailchimp? ›

Best times to post on Instagram

What time is Instagram highest usage? ›

✅ From Monday through Friday, between 10 AM and 3 PM, you are likely to get the most consistent levels of engagement. ✅ Sunday is the worst day to post on Instagram (no surprises for guessing here!). ✅ From around 11 PM to 3 AM, late-night hours are seen to have the lowest engagement for almost every day of the week.

What are the hottest times to post on Instagram? ›

Best Times to Post on Instagram (in Your Local Time Zone)
  • Monday: 5 a.m., 11 a.m., 1 p.m.
  • Tuesday: 9 a.m., 1 p.m., 2 p.m.
  • Wednesday: 5 a.m., 9 a.m., 11 a.m.
  • Thursday: 5 a.m. to 6 a.m., 11a. m. to 1 p.m.
  • Friday: 7 a.m., 11 a.m., 2 p.m.
  • Saturday: 9 a.m.
  • Sunday: 1 a.m., 7 a.m., 6 p.m. to 8 p.m.
May 22, 2024

What time does Instagram have the most traffic? ›

Looking at Instagram as a whole, Monday through Friday, 9 A.M. to 4 P.M. observes the most consistent engagement. Engagement becomes lower every day before 6 A.M. and after 9 P.M. One to Seven Stories should be the optimal posting length.

How do I attract more followers on Instagram? ›

Some of the key strategies include optimizing your profile, posting high-quality content consistently, using relevant hashtags, engaging with your followers, collaborating with other users, running Instagram ads and using Instagram Reels.

Is 7pm the best time to post on Instagram? ›

For this reason and backed with data, we believe that the best time to post Instagram Reels is during lunch hours 11 am to 2 pm, and evenings after 6 pm. However, remember that these times can vary depending on your target audience.

What are the golden hours of Instagram? ›

2) What is the golden hour on Instagram? The golden hour has nothing to do with posting time on Instagram, it rather has to do with an ideal photography time. The golden hour is the hour before sunset and an hour after sunrise.

What are peak hours on Instagram? ›

The best times to post on Instagram are weekdays generally between 10 a.m. and 2 p.m., with Tuesdays and Wednesdays engagement times extending to 4 p.m. We recommend scheduling posts Tuesdays through Thursdays between 10 and and 3 p.m. for optimal engagement.

What time are Americans most active on Instagram? ›

Best Time to Post on Instagram by Country
CountryBest time to postBest day to post
United Arab Emirates6 PMSaturday
United Kingdom6 PMSunday
United States of AMerica11 AMMonday
Uruguay7 PMFriday
82 more rows
May 21, 2024

What is the best worst time to post on Instagram? ›

But Monday and Friday are the best days to post on Instagram — an inch about the rest of the week for engagement times. Comparatively, the worst time of the week to post on Instagram is on a weekend. Saturday and Sunday are the worst days to post, with engagement significantly lower than the rest of the week.

Does posting time matter on Instagram? ›

Does Posting Time on Instagram Really Matter? The short answer: Yes — but there are other factors at play too. Posting at your personalized best time to post on Instagram (more on that, later) increases the likelihood of followers seeing and engaging with your posts.

How often should you post on IG? ›

The frequency of your posts on Instagram will depend on your goals and audience. Generally, we recommend posting at least once a day to maximize your visibility and engagement. However, if you have more time and resources, you can post multiple times a day, or even several times a week.

When to not post on Instagram? ›

Avoid posting in the early morning or late afternoon for the most engagement. The reason why this is so good is that this is often when people take their breaks during work or school, and common activity is to scroll through their Instagram feed while they eat or chat with friends.

What day is Instagram least active? ›

Sunday receives the lowest amount of engagement of all weekdays. Engagement is also lowest on a daily basis between the hours of 11:00 p.m. to 3:00 a.m. The best day of the week to post on Instagram is Thursday while Sunday sees the least engagement.

What is the best time to post a real on Instagram? ›

Best Times to Post Instagram Reels

Early mornings (6:00 AM – 9:00 AM) Lunchtime (12:00 PM – 2:00 PM) Early evenings (6:00 PM – 8:00 PM)

How times a day should you post on Instagram? ›

According to a 2023 report by Rival IQ, the median cadence of feed posts across Instagram users was four per week. Combining this research with Adam's comments, we can ascertain that posting one feed post and two Stories per day is a pretty good bet for growing your engagement.

What is the best time to post on social media? ›

Generally, the ideal time to post on social media overall is 8:00 AM PST (5:00 AM EST) on Wednesdays. But every network has its own sweet spot. The best time to post on Facebook is 7:00 AM PST on Tuesday. The best time to post on Instagram is 11:00 AM PST on Wednesdays.

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